PROBLEM: Emmy London has a large following in the UK as a luxury shoe and accessory brand. Kay Jewelers collaborated with the creator, Emmy Scarterfield, on a new line of self-purchase jewelry. Our job, was to introduce the Emmy London collection to the US.

NO PROBLEM: This was an exciting opportunity to build a brand from the start. Given final pieces of jewelry, we developed the inspirations, voice and look of the brand for every touchpoint. I led the team in the creation of all elements for Kay's first ever digital-only launch. I am proud to say this campaign was designed, created, and produced by a joint, all-female team in the US and UK.