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Amy Haddad McDonald

Creative Director

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The Ohio State University Online

PROBLEM: The Ohio State University Online is growing fast. With limited budgets they needed campaigns built with quick turnaround times to launch each new program as it became ready. 

NO PROBLEM: We handled strategy through campaign development and asset creation for all digital platforms. Testing led us to career path messaging  VS degree launch announcements. We continued to nuance our media and messaging, connecting with our students through new emerging platforms. We were able to stay nimble and grow the online offering at a rapid pace while staying on budget.

  PROBLEM:  The Ohio State University Online was growing rapidly. With limited budgets and tight timelines, they needed agile, high-performing campaigns to launch new programs the moment they were ready.   NO PROBLEM:  We managed everything from stra
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