PROBLEM: The Ohio State University Online is growing fast. With limited budgets they needed campaigns built with quick turnaround times to launch each new program as it became ready.
NO PROBLEM: We handled strategy through campaign development and asset creation for all digital platforms. Testing led us to career path messaging VS degree launch announcements. We continued to nuance our media and messaging, connecting with our students through new emerging platforms. We were able to stay nimble and grow the online offering at a rapid pace while staying on budget.