PROBLEM: The University of Cincinnati had strong regional recognition, but its online program needed to expand beyond local awareness to meet ambitious enrollment goals.

NO PROBLEM: We built a multi-channel campaign—“At UCO, We See You Succeeding”—that flipped the focus to the real challenges students face and positioned success as achievable.

Through three authentic storylines, we captured the perspectives of adult learners advancing their careers with UCO. Across photo, video, and audio formats, we produced more than 100 creative assets that gave UCO a fresh, human voice.

The results spoke for themselves: UCO achieved 3X national visibility, and the University reached record-breaking enrollment.

Fun fact: Some of our actors were actually student advocates.